In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Kristin Ostrander, an eCommerce expert, Amazon and eBay seller of 17 years, serial entrepreneur, speaker, and author of “Dream Big, Step Small.” Kristin shares her insights on the power of bundling products to increase sales and improve customer experience. She discusses various strategies for creating effective bundles, pricing them appropriately, and presenting them to maximize their appeal to customers.

Key Takeaways:

• Introduction to Kristin Ostrander (0:00 – 2:00)
  • Kristin’s background as an eCommerce expert and founder of Mommy Income.
  • Her journey from selling items on eBay to becoming a successful Amazon seller and entrepreneur.
• The Concept and Importance of Bundling (2:01 – 6:30)
  • Benefits of bundling products for eCommerce businesses.
  • How bundling can increase average order value and enhance customer experience.
• Types of Bundles and Their Structure (6:31 – 11:00)
  • Different ways to bundle products (kits, gift sets, starter packs).
  • Importance of understanding customer needs and preferences when creating bundles.
• Pricing Strategies for Bundles (11:01 – 17:00)
  • Tips for setting the right price for bundles.
  • Balancing perceived value with profitability to attract customers.
• Customer Experience and Presentation (17:01 – 23:00)
  • Enhancing customer experience through thoughtful packaging and added value items.
  • How to effectively present bundles to customers (side-by-side comparison).
• Examples of Successful Bundles (23:01 – 27:00)
  • Highlighting companies that have successfully implemented bundling strategies.
  • Examples from Amazon and subscription box services.

Guest Information:

Kristin Ostrander

Founder of Mommy Income

MommyIncome.com