The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Marketing Strategies Revealed in this Episode:
- What is press release marketing
- How you write a press release for marketing purposes
- What tools can be used for this press release marketing strategy
- The Do’s and Don’ts for press release marketing
- Businesses that have been successful with press release marketing
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson talks with Mickie Kennedy, founder of eReleases, about how small businesses, authors, and startups can effectively use press releases to increase their visibility and credibility. Mickie shares his journey from graduate school to founding eReleases, highlighting the importance of affordable press release services for small businesses. He discusses how eReleases leverages its partnership with PR Newswire to provide national distribution at a fraction of the cost, making high-impact PR accessible to all.
Key Takeaways:
- Introduction to Mickie Kennedy and eReleases (0:00 – 2:00)
- Mickie Kennedy, founder of eReleases, discusses his background and the inception of eReleases.
- Importance of affordable press release services for small businesses.
- Transition from Fax to Email (2:01 – 5:30)
- Mickie shares the shift from fax-based press releases to email, making the process more efficient.
- Creation of a journalist database through email communication.
- Understanding Press Releases (5:31 – 10:00)
- Explanation of what a press release is and how it should be composed.
- Importance of a captivating headline and the structure of a press release.
- Crafting Effective Announcements (10:01 – 16:00)
- Examples of newsworthy announcements for small businesses.
- Importance of identifying unique selling points and movements in the industry.
- Local Media Outreach (16:01 – 20:30)
- Benefits of reaching out to local media and forming relationships with journalists.
- Strategies for engaging local media effectively.
- Tools for Press Release Marketing (20:31 – 26:00)
- Discussion on the tools required for a successful press release strategy.
- Differences between local and national outreach and the role of newswire services.
- Success Stories and Case Studies (26:01 – 36:00)
- Examples of successful press release campaigns and their impact.
- Highlighting the ancillary benefits of press releases beyond direct sales.
- Strategies and Tactics (36:01 – 46:00)
- Key strategies for creating compelling press releases.
- Common mistakes to avoid and what not to include in a press release.
- Building Relationships with Media (46:01 – 52:00)
- The importance of building long-term relationships with media contacts.
- How small businesses can leverage these relationships for ongoing media coverage.
- Final Thoughts and Fun Fact (52:01 – 55:00)
- Mickie shares a personal fun fact about his background in poetry.
- The creative balance between his work and poetry writing.
Guest Information:
Mickie Kennedy
Founder of eReleases
