eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Do’s and Don’ts for Successfully Using Podcasts for Marketing – with Dave Jackson
Marketing Strategies and Topics Covered in this Episode:
- How podcasting eliminates cold leads
- Ways to use podcasts for marketing strategies
- How to measure the effectiveness of podcasts
- Businesses that have been successful in using their podcasts for marketing
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson talks with Dave Jackson, founder of the School of Podcasting, featured speaker, consultant, and author of “Profit From Your Podcast.” Dave, a seasoned podcaster since 2005 with over 2.6 million downloads, shares his insights on how e-commerce businesses can effectively use podcasting as a powerful marketing tool.
Key Takeaways:
- Introduction to Dave Jackson and the School of Podcasting (00:00:10)
- Overview of Dave’s background in corporate training and transition to podcasting.
- Founding of the School of Podcasting and its evolution.
- The Role of Podcasting in E-commerce (00:04:00)
- Podcasting as a business card rather than a direct business.
- Building relationships and driving traffic to your business through storytelling and value.
- Creating Valuable Content (00:07:00)
- Answering Common Questions (00:08:00): Turn frequently asked questions into podcast episodes.
- Establishing Authority (00:10:30): Share industry insights and personal stories to build trust and rapport.
- Monetizing a Podcast (00:12:30)
- Engaging Content (00:13:30): Creating content that educates and builds relationships with listeners.
- Leveraging Network (00:15:00): Using podcasts to network with industry leaders and potential customers.
- Promoting and Growing Your Podcast (00:18:00)
- Using Social Media (00:18:30): Promote episodes and engage with influencers.
- Guest Appearances (00:20:00): Get featured on other podcasts to expand reach.
- Tracking Success (00:22:30): Use tools like Pretty Link and promo codes to measure the impact of podcast promotions.
- Integrating Podcasts into Marketing Strategy (00:24:00)
- Building Email Lists (00:25:00): Create lead magnets and special offers to grow email subscribers.
- Affiliate Marketing (00:27:00): Use affiliate links within podcast content for additional revenue streams.
- Successful Examples of Business Podcasts (00:29:30)
- Social Media Examiner (00:30:00): Uses podcasts to promote events and establish industry authority.
- Evernote (00:31:00): Engaged listeners by featuring technical and leadership team members answering user questions.
- Dell’s Industry Insights (00:32:00): Created a podcast focusing on industry disruptions to enhance brand awareness.
Guest Information:
Dave Jackson
- Founder of the School of Podcasting
- Websites: School of Podcasting | Podcast Consultant
