The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Matt is best known in the world of eCommerce. His own eCommerce businesses have generated over $50m in world-wide-sales, and he has coached companies with a combined turnover in excess of $100m. Matt is the CEO of Aurion (pronounced Or-rion) – a group of companies dedicated to helping those who sell online deliver eCommerce WOW. Aurion offers eCommerce coaching as well as a range of done-for-you eCommerce services, which include worldwide fulfillment and eCommerce marketing. His media company can also help those interested in live streaming and podcasting. When not working on digital things, you’ll find Matt hanging out with his family or in his workshop, as he is a passionate woodworker.
In this episode, you will learn
- How should an ecommerce brand determine a topic for a podcast
- What are some ways to structure the show to be informative and not overly salesy
- What technologies and equipment need to be in place to launch a podcast with minimal upfront expenses
- Examples of some ecommerce brands that have successful podcasts and the keys to their success
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the e-Commerce Marketing Podcast, host Arlen Robinson interviews Matt Edmondson, CEO of Aurion. Matt shares his extensive experience in e-commerce, podcasting, and how businesses can leverage podcasts to grow their brand and connect with customers.
Key Takeaways:
- Introduction to Matt Edmondson (00:00:57)
- Matt’s background in e-commerce, generating over $50m in sales, and coaching companies with a combined turnover of over $100m.
- Accidental Start in E-commerce (00:03:20)
- Matt’s transition from a web development side hustle to running a successful e-commerce business.
- Choosing a Podcast Topic (00:06:03)
- Focus on the core reasons customers buy from you or align with your brand values.
- Example: Nike’s podcast “Trained” and Patagonia’s podcast focused on sustainability.
- Balancing Information and Sales (00:10:00)
- Become your own sponsor and subtly integrate your brand.
- Use FAQ sessions to answer customer questions and provide value without direct selling.
- Repurposing Podcast Content (00:11:22)
- Slice and dice podcast content into blog posts, social media snippets, and more to maximize reach.
- Affordable Podcasting Tools (00:13:57)
- Start with a smartphone, Zoom for interviews, and basic editing software.
- Invest in better equipment as you gain traction.
- Consistency in Podcasting (00:15:54)
- Stay consistent with your release schedule to build a loyal audience.
- Defining Success and Measuring Impact (00:18:43)
- Success isn’t just sales; consider brand awareness, content creation, and guest relationships.
- Use coupon codes to track sales generated from the podcast.
- Examples of Successful E-commerce Podcasts (00:17:58)
- Patagonia, Nike, and smaller brands like Julie Fu in the fitness industry.
- Focus on guests who can provide value and share the podcast with their audience.
- Building Relationships through Podcasts (00:22:16)
- Use podcasts to network and build partnerships by inviting potential partners as guests.
Guest Information:
Matt Edmondson
- CEO of Aurion
- Website: mattedmondson.com
