The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and will be launching in September 2022.
In this episode, you will learn
- The things that a brand should have in place before doing any initial marketing to get their first customers
- How a new brand determines what marketing channels are right for them
- If your brand is in a super competitive category, what are some things you can do to get any type of traction
- Do’s and don’ts when it comes to launching and marketing a brand
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson talks with Scott Brown, an entrepreneur in the toy and game industry. Scott shares his journey, including several successful exits and the upcoming launch of his latest product, PaddleSmash, a blend of Pickleball and Spikeball.
Key Takeaways:
- Introduction to Scott Brown (00:00:57)
- Scott is an entrepreneur with several successful exits in the toy and game space, currently launching PaddleSmash in September 2022.
- Background and Business Journey (00:02:24)
- Scott joined a business incubator in Chicago in 2008, leading to the creation of Marbles: The Brain Store, which grew to 40 stores across the U.S. and a successful eCommerce website.
- Importance of a Good Product (00:09:06)
- Scott emphasizes the necessity of having a solid product before marketing. He shares the strategy of presenting ideas as someone else’s to get unbiased feedback.
- Marketing Channels and Testing (00:12:32)
- He discusses the importance of testing different marketing channels to find the most effective ones. Using YouTube as a platform for free content helped Scott gauge interest and build an audience for his products.
- Standing Out in a Competitive Market (00:16:52)
- In competitive categories like toys and games, leveraging recommendations, social media, and micro-influencers is crucial. Scott highlights the effectiveness of giving out free copies to generate word-of-mouth and user-generated content.
- Dos and Don’ts of Launching and Marketing a Brand (00:22:09)
- Dos:
- Pay attention to market trends and adapt accordingly.
- Combine existing concepts to create new products.
- Use platforms like Twitter, Instagram, and TikTok to catch trends.
- Don’ts:
- Avoid relying solely on friends and family for product validation.
- Don’t invest heavily before testing the market with a minimum viable product.
- Dos:
- Fun Fact About Scott (00:26:30)
- Scott competed in the World Rummikub Championships in Sicily, representing the U.S.
Guest Information:
Scott Brown
- Co-Founder of PaddleSmash
- Email: [email protected]
- Launching PaddleSmash in September 2022, a combination of Pickleball and Spikeball.
