The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Reinis Krumins is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.
In this episode, you will learn
- What are the most effective ways that a new brand should build or acquire an email list to announce a product launch
- Once a list is obtained, the initial things that need to be done to warm up the list before sending a product launch email
- Some email marketing tools that a brand should use to manage the entire email marketing process
- Examples of some ecommerce brands that had success with announcing product launches via email and the specific things they did to achieve success
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Podcast Summary: Product Launches with Email Marketing – with Reinis Krumins
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Reinis Krumins, co-founder of agencyJR, an eCommerce email marketing agency. Reinis shares his extensive knowledge on how to effectively announce and manage product launches using email marketing.
Key Takeaways:
- Introduction to Reinis Krumins (00:00:57)
- Reinis is the co-founder of agencyJR, an eCommerce email marketing agency. His team has generated over $30 million in email sales over the past three years.
- Background and Journey (00:02:24)
- Reinis started as a fitness influencer at 15 and transitioned into business and marketing, eventually focusing on the U.S. market for greater opportunities.
- Email Marketing as a Supportive Mechanism (00:06:38)
- Email marketing should support an already successful business, typically those generating $30K-$50K per month in sales.
- Four Phases of Product Launch via Email Marketing (00:08:16)
- Phase 1: Hype Up (00:08:16)
- Tease the product, start conversations, and get people excited.
- Phase 2: Presale/Commitment (00:09:08)
- Offer early access or presales at a discounted rate to gauge interest and fund the product.
- Phase 3: Big Sale Launch (00:11:24)
- Announce the product launch, offer early access to email list subscribers, and create a sense of urgency.
- Phase 4: Follow Up (00:12:08)
- Follow up with those who haven’t purchased yet and keep the momentum going.
- Phase 1: Hype Up (00:08:16)
- Warming Up the Email List (00:13:56)
- Send plain text emails asking for replies to ensure future emails land in the primary inbox rather than the newsletter folder.
- Recommended Email Marketing Tools (00:15:01)
- Reinis recommends Klaviyo for eCommerce businesses due to its ease of use and integration with Shopify.
- Coordinating Email with Social Media (00:16:57)
- Create a content calendar to align email marketing with social media posts for consistent messaging.
- Successful Email Marketing Strategies (00:17:53)
- Use email to give customers ideas on how to use products, upsell, and promote related items.
- Examples of Successful Product Launches (00:19:42)
- Reinis shared examples of successful product launches, including a fitness app that generated $251K in 24 hours and a skincare company that made €136K with one email.
- Launching Products in Q4 (00:22:18)
- Launching products in Q4 can maintain high sales throughout the season as consumers look for unique gifts.
Guest Information:
Reinis Krumins
- Co-Founder of agencyJR
- Website: agencyJR
- Social Media: @emailreinis on Twitter and Instagram
