The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Anna Tutckaia is a self-made marketing maven, a dynamic mother of two, and an international entrepreneur who’s run successful businesses on two continents. Now as Head of Digital Marketing at ManyChat, the world’s leading chat marketing platform, she’s helping to reshape the marketing strategies of nearly two million businesses around the world.
In this episode, you will learn
- What are some ways that live chat automation can be used to increase sales on an ecommerce site
- How can live chat be used to increase sales and customer engagement even when your support reps are offline
- Tools and technologies needed to get the most out of an automated chat solution
- Examples of some ecommerce businesses that you are familiar with that have successfully used chat automation to increase sales and customer engagement
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the E-Commerce Marketing Podcast, host Arlen Robinson speaks with Anna Tutckaia, the Head of Digital Marketing at ManyChat, about the power of chat automation for e-commerce businesses. Anna shares her journey from a self-made entrepreneur to leading marketing at the world’s leading chat marketing platform. She discusses how e-commerce businesses can leverage chat automation to enhance customer engagement, improve conversion rates, and ultimately drive revenue.
Key Takeaways:
- Introduction to Anna Tutckaia (00:00:56)
- Anna’s background as an international entrepreneur and marketing expert, currently leading digital marketing at ManyChat.
- Anna’s Marketing Journey (00:02:10)
- Transition from entrepreneurship to marketing in Silicon Valley, focusing on customer acquisition and engagement.
- Understanding Chat Automation (00:03:50)
- Explanation of chat automation and its benefits for e-commerce businesses, including higher open and click-through rates compared to traditional email marketing.
- Customer Acquisition Through Chat (00:08:18)
- Utilizing chat for customer acquisition, especially post-iOS 14 changes, and the advantages of engaging customers on platforms like Messenger and Instagram DMs.
- Crafting Effective Chat Flows (00:13:22)
- Tips for creating engaging and conversational chat flows that keep potential customers interested and lead to conversions.
- Examples of Successful Chat Automation Campaigns (00:22:48)
- Case studies of companies like Mindvalley, Roma Bacci, and Nike that have successfully used chat automation to increase engagement and sales.
Guest Information:
Anna Tutckaia
- Head of Marketing at ManyChat
- Website: Anna Digital
