The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Melissa is the co-founder and CEO of eWebinar, the leading webinar automation platform that saves you from doing the same webinar over and over for things like sales demos, onboarding, training, and thought leadership content.
In this episode, you will learn
- How does an ecommerce business select a webinar topic that would be interesting and engaging to their customers and prospective customers
- What are some general rules of thumbs when coming up with the content? Should you use a slide deck, talking head live video, custom graphics or something totally unique?
- What are some effective ways to promote the webinar so that you get the maximum turnout
- Examples of some ecommerce businesses that do consistent webinars that get a high turnout and what are some of their secrets to success?
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the e-Commerce Marketing Podcast, host Arlen Robinson talks with Melissa Kwan, co-founder and CEO of eWebinar, about the power of automated webinars. Melissa shares her journey from real estate software startups to creating a leading webinar automation platform designed to save time and scale outreach for sales demos, onboarding, training, and thought leadership.
Key Takeaways:
- Introduction to Webinar Automation (00:02:13)
- Melissa’s background in startups and the inspiration behind eWebinar, stemming from her need to scale webinars without the repetitive live delivery.
- Importance of Automated Webinars (00:05:06)
- Automated webinars provide a scalable solution to reach more people, similar to how podcasts have an extended reach compared to live radio shows.
- Webinars for E-Commerce (00:06:47)
- Utilize FAQs to create engaging webinar content that answers common customer questions, enhancing trust and credibility.
- Engagement Through Webinars (00:09:17)
- Webinars offer a participatory experience with opportunities for interaction, unlike one-way video content.
- Content and Format Tips (00:13:23)
- Focus on creating a strong script and choose a format that suits your comfort level, whether it’s a talking head video, slide deck, or screen recording.
- Promoting Webinars Effectively (00:17:15)
- Make webinars accessible by embedding them into your website, newsletters, and other communication channels. Use evergreen content to maximize reach.
- Case Study Example (00:21:11)
- MagFast, a company selling powerful batteries, generated $14 million in sales over a few years solely through automated webinars, showcasing the potential of this strategy.
Guest Information:
Melissa Kwan
- Co-founder and CEO of eWebinar
- LinkedIn: Melissa Kwan
- Website: eWebinar
