The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominantly in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advice in a limited capacity.
BattlBox started to see exponential growth and the demand for John’s time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box.
In October of 2021, BattlBox and Carnivore Club were acquired by Emerge Brands for $18.95M.
John currently serves as Chief Executive Officer for The BattlBox Group.
In this episode, you will learn
What are some ways that an ecommerce brand can start building a community by creating specific content
How does a brand come off as being concerned about the community and not just trying to push products to customers
Are there any tools or resources that you would recommend for content and community building
Example of an ecommerce brand that has done a great job with content and community building
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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Title: Growing Your E-commerce Business through Content and Community – with John Roman
Guest: John Roman, Chief Executive Officer for The BattlBox Group
Host: Arlen Robinson
Summary: In this episode of the eCommerce Marketing Podcast, Arlen Robinson interviews John Roman, the CEO of The BattlBox Group. John shares his journey from leading sales organizations to investing in e-commerce, ultimately joining and growing BattlBox. They discuss the importance of building a strong community through engaging content and how this strategy has driven BattlBox’s success.
Key Takeaways:
- [00:07:33] Starting a Community with Content:
- Create engaging content that resonates with your target audience.
- Test different types of content to see what drives interaction and engagement.
- [00:09:55] Using Forums and Facebook Groups for Community Building:
- Initial forum (similar to Reddit) allowed like-minded individuals to connect.
- Transitioned to a private Facebook group for subscribers, fostering deeper community ties.
- [00:13:21] Importance of Engagement:
- Consistent engagement from the brand is crucial in the early stages.
- Moderation and active participation help build a thriving community.
- [00:17:17] Leveraging TikTok for Brand Growth:
- Persist with consistent posting and experimenting with content.
- TikTok’s powerful algorithm can help you reach your target audience effectively.
- [00:20:33] Tools and Resources for Community Management:
- Facebook Groups: Easy to moderate with built-in tools for managing interactions.
- Continually test and utilize different platforms to find the best fit for your audience.
- [00:24:15] Example of Platform Algorithm Changes:
- YouTube’s change in prioritizing short-form content led to a significant increase in subscribers for BattlBox.
- Adapt to platform changes to maximize reach and engagement.
Guest Info:
- John Roman
- Chief Executive Officer for The BattlBox Group
- LinkedIn: John Roman
- Blog: OnlineKOTO
