The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Praveen Narra, the founder and CEO of tech.us, shares insights on effectively using AI in e-commerce. He discusses his background, the value of AI, and the pitfalls to avoid. He also highlights the importance of customer satisfaction and offers a free consultation for e-commerce businesses.
Takeaways
- AI is a journey, not a destination, and requires specialized skills for effective implementation.
- Prioritize customer satisfaction and ROI when measuring the success of AI projects.
- Start small, test the waters, and invest in data infrastructure for successful AI implementation
If you feel Praveen and his team at Tech.us can help you, you may visit: https://www.tech.us
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Praveen Narra, the founder and CEO of Tech.us. Praveen shares his extensive experience in the tech industry, emphasizing how AI can provide tangible value for e-commerce businesses beyond mere buzzword appeal. He provides practical advice and insights on how businesses can leverage AI effectively.
Key Takeaways
- Background and Expertise ([00:01] – [04:02])
- Praveen Narra’s journey from college courses in AI to founding Tech.us
- Experience with over 1,400 projects for clients like NBC Sports and Tony Robbins
- Emphasis on the intersection of technology and business
- AI Applications in Tech.us ([05:06] – [07:37])
- Use of AI to write test cases and upgrade software versions
- Example: AI-powered app for a construction material recycling yard that increased operational efficiency
- Top Recommendations for E-commerce Businesses ([15:46] – [17:38])
- Start with customer pain points and desires
- Focus on low-hanging fruit for quick wins
- Importance of clean and well-organized data
- Common Pitfalls and Avoidance Strategies ([18:48] – [20:24])
- Unrealistic expectations, lack of expertise, and data challenges
- Importance of partnering with AI experts and starting small with pilot projects
- Measuring AI Success ([21:10] – [22:18])
- Key metrics: ROI, efficiency gains, customer satisfaction, and AI model accuracy
- Example of AI models achieving up to 99% accuracy
- Final Thoughts and Contact Information ([32:02] – [33:10])
- Importance of realistic expectations and clean data
- Contact Praveen via the Tech.us website or LinkedIn for a free consultation for businesses with $10M to $100M in revenue
Podcast Guest Info
Praveen Narra
Founder and CEO of Tech.us
Email: [email protected] (mention “e-commerce AI recommendation” for a free consultation)
LinkedIn: Praveen Narra
